Digital healthcare agency, nuom, wins as Disruptor of the Year

Nottingham-based nuom has won the Disruptor of the Year Category in the Business Masters Awards for the East Midlands. Set up as a digital agency serving organisations across digital health and therapeutics sectors, MedTech, and the NHS, nuom has gone from strength to strength in the 12 years since its inception.

Its most successful projects include the development of mental health support apps for local businesses, as well as enabling the implementation of Hepatitis C home testing services with NHS England. 

The judges were impressed with the sheer strength and depth of the entries, which is the reason why the East Midlands continues to be one of the most economically dynamic regions in the country. nuom’s entry captivated the judges and stood out from the competition thanks to its unique consultative approach, which helps healthcare organisations to be user-centred and achieve improvements across the board.

“We disrupt established industries like clinical trials and sexual health services by putting users first, to create vastly more effective solutions that we’re proud of - and this award win is recognition of our hard work and expertise”, explained Martin Sandhu, founder and managing director at nuom. “We are over the moon to have been named Disruptor of the Year in such a prestigious competition. We hope to continue growing and supporting the healthcare sector in the UK with the same high level of expertise and delivering services that truly put the patient at their core”.

nuom looks at the healthcare ecosystem in a holistic way and put patient engagement systems at the core of our designs. User-friendly platforms encourage active patient participation in their care and allows for more personalised plans based on patient data. The patient therefore feels like an individual and not simply a number on a diagnostic sheet like hundreds of others.

At nuom we start from the discovery phase and then follow the strategy through the alpha and beta phases, whilst creating an open channel that includes all stakeholders. This means we aim to create a process-led organisation through service prototyping. We troubleshoot and find the bottlenecks so that we can remove them and streamline processes – which makes a healthcare business truly valuable through repeatability, traceability and scalability.